You’re in a department store and you see two fashionable young women, looking at a sweater. You listen to their conversation:
“I can’t believe it—a Lorenzo Bertolla! They are hard to find. It’s much cheaper than the one Sara bought in Rome.”
They leave and you go over to see this sweater. You’ve never heard of Lorenzo Bertolla, but those girls looked really fashionable. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, drinking and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing (秘密行销). Companies from Ford to Nike are starting to use it. It can reach people that don’t pay attention to traditional advertising. For example, consumers between the age of 18 and 34. They have a lot of money to spend, but they don’t believe ads.
So advertising agencies hire (雇佣) young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but the marketing manager Jonathan Reseller calls it creative. “Look at traditional advertising. Its effectiveness is decreasing”
根据材料内容选择最佳答案，并将其标号填入题前括号内。
1.Why do the two fashionable young women make the conversation in the store?
A. Because they want to buy the clothes.
B. Because they are the owners of the store.
C. Because they want to draw other customers’ attention.
D. Because they are excited to find the clothes.
2.What is Lorenzo Bertolla?
A. The name of a clothing store.
B. The brand name of a sweater.
C. The name of a fashionable girl.
D. The name of an advertising agency.
3.The undercover marketing mainly aims at .
A. teenagers B. the old
C. young adults D. young women
4.According to the passage, which sentence is wrong?
A. The two fashionable young women are hired by an advertising agency.
B. Some companies begin to use the undercover marketing.
C. The customers between 18 and 34 don’t believe the ads.
D. The undercover marketing is not as good as the traditional advertising.
5.What’s the passage mainly about?
A. Lorenzo Bertolla clothes.
B. Undercover marketing.
C. Traditional advertising.
D. Companies about Ford and Nike.
Long ago, there lived in Greece a learned man. He was so well-known for his wide knowledge of almost everything that lots of people from all over the country came to learn things from him. The great man taught his students whole-heartedly and answered their questions with great patience.
One day a student asked him, “My dear teacher, didn’t you say you yourself had many more questions about things than we did? On the contrary, we students have far more than you.”
With a smile, the teacher drew two circles—one as a big wheel, the other smaller.
“Of course, I’ve learned much more. But a teacher does not necessarily have fewer questions than his students. Now look at these two circles. Within the big one is my knowledge of things, and within the smaller one is yours. Out of the circles is what is still unknown to us. Since mine is larger, the line that marks out the circle is longer. That means I have more opportunities to face what is still unknown. And that’s why I myself have more questions than you do. The more you learn, the more questions you have. You never learn enough, you know.”
根据材料内容选择最佳答案，并将其标号填入题前括号内。
1.Many people came to the man because he is .
A. patient B. kind-hearted
C. knowledgeable D. lovely
2.What’s the man’s idea about learning?
A. Teachers may have more questions than students.
B. Students may have more questions than teachers.
C. Teachers are not as clever as students.
D. Students know more than teachers.
3.Why did the man draw two circles?
A. He wanted to show his talent of drawing.
B. Circles are very important to this man.
C. He wanted to show the ways to learn knowledge.
D. He wanted to show why teachers might have more questions.
4.From the passage we know that .
A. If you ask more questions, you’ll learn more
B. Teachers know more than students
C. We’ll never learn enough
D. It’s never too late to learn
5.The story happened in .
A. Greece B. England C. America D. India
完形填空（10小题，每小题1分，共10分）
先通读短文，掌握其大意，然后从A、B、C、D四个选项中选出一个可以填入相应空白处的最佳答案，并将其标号填入题前括号内。
One day a poor farmer was taking a bag of wheat to town. Suddenly the bag fell his horse onto the road. He did not know what he could do about it because it was heavy that he couldn’t lift it himself. He only hoped that someone would soon and lend him a hand. Just at this moment, a man a horse came up to him. But the farmer felt when he saw who he was. It was the great man who lived nearby. He thought the great man wouldn’t help him, and hoped farmer would come up. But to his , the great man got off his horse he came near, “I see you need help,” he said. “I’m here just the right time.” Then he took one end of the bag and the farmer took the other. They lifted it together and put it on the horse. “Sir,” asked the farmer, “How can I pay you?” “It’s quite easy.” the great man answered. “When you see in trouble, do the same for him.
1.A. from B. down C. off D. over
2.A. so B. too C. to D. such
3.A. turn out B. pass by C. drop byD. walk along
4.A. is riding B. rode C. riding D. rides
5.A. disappointed B. excited C. happy D. relaxed
6.A. other B. the other C. another D. others
7.A. sadness B. surprise C. joy D. happiness
8.A. as long as B. as soon as C. while D. as
9.A. at B. in C. on D. with
10.A. anyone else B. no one else C. the other people D. others
You are too late, the meeting for 30 minutes.
A. has begun B. has been on
C. began D. had begun
My teacher asks me to the poster on the wall.
A. put off B. put up
C. put on D. put down
—Would you like some more noodles?
— . I like noodles very much.
A. No, thanks B. Yes, I would
C. Only a little D. Just a few
