How important is color in the business world?
Google, one of the biggest U.S. companies, is trying to find it out. The company has already found “a close connection between color and satisfaction with a person’s work area”. That’s according to its spokeswoman named Meghan Casserly.
“Color is a silent salesperson,” said Elyria Kemp. She is an assistant professor of marketing at the University of New Orleans.
Kemp is following color trends in business. She is studying the connection between feelings and color. According to Kemp, when people make an evaluation (评估) of a product, usually they do this within 90 seconds or less. Besides, more than half of their first evaluation is based on (以……为根据) color alone.
That’s why so many companies are researching their color choices. They are spending thousands of dollars on the research, too. Just think of UPS’s Pullman brown, Home Depot’s orange and Tiffany & Co.’s blue.
Joclyn Benedetto is a spokeswoman for Tiffany & Co. She said the success of the company’s jewelry (珠宝) was connected to its blue color. It is used to wrap (包装) every product. She said the color was chosen by the founder Charles Lewis Tiffany for the cover of Blue Book, Tiffany’s annual collection of beautifully hand-made jewels, which first came out in 1845.
Coca-Cola’s red color also dates back more than 100 years. The soft drink was shipped in barrels painted red.
A spokesperson for Home Depot said research showed that the first thing people thought of was orange when they heard the name of the company.
Smaller companies are also realizing the importance of color. But picking the right color is important.
“You know when something is right because you get a feeling of safety, and it’s not something that you think about. It just will hit you,” said Emil Hagopian, a distributor for Mar Plast Color Building Accessories in Ann Arbor, Mich. “And sometimes, if it’s done wrong, that also hits you.”
1.What is Google trying to find out?
A. How to create a better work area.
B. How to become the biggest U.S. company.
C. The connection between color and business.
D. The secret of success in the business world.
2.Which company does Meghan Casserly work for?
A. Tiffany & Co. B. Coca-Cola.
C. Home Depot. D. Google.
3.People usually make an evaluation of a product .
A. in a short time B. in a long time
C. based on its shape D. based on their feelings
4. What do we know about Tiffany & Co. according to the passage?
A. It only sells women’s clothes.
B. Blue is its owner’s favorite color.
C. Its products are wrapped in blue.
D. Its red color dates back over 100 years.
5.The passage is mainly about .
A. the colors which are popular in the United States
B. the importance of color in the business world
C. the relation between color and a company’s name
D. the bad influence color has on small companies
For thousands of years, people have lived with dogs. Ancient paintings on the walls of caves show people living with dogs. Almost a third of the homes in the United States and England have dogs, and these dogs come in a wide variety of shapes and sizes.
The largest dog in the world was a dog named Zorba. When Zorba, a mastiff, was seven years old in 1989, he was 94 centimeters (37 inches) tall. In other words, Zorba was more than half as tall as an adult man. At his largest, Zorba weighed more than a heavy weight boxer at 156 kilograms(343 pounds).
In comparison, the smallest bog was a Yorkshire terrier from England. This dog was only the size of a matchbox, measuring 7.1 centimeters(2.8 inches) tall and 9.5 centimeters (3.75 inches) from nose to tail. It weighed about half as much as a common book, and even a young child could easily pick it up with one hand. It passed away in 1945 when it was only two years old.
Some dogs are wonderful, not for their sizes, but for their brains. One incredible (难以制信的)dog is Endal, the companion (陪伴) of a man named Allen Parton who has used a wheelchair since a car accident in 1991.
In 2001, Parton was hit by a car while crossing a road with Endal, and thrown out of his chair. Endal quickly moved Parton into the recovery place, covered him with a blanket(毯子), and pushed his mobile phone close enough for him to reach. Then, once he saw that Parton was all right, Endal ran back and forth to a nearby hotel, barking until people came out to help.
Endal was rewarded for his bravery by being awarded a medal, and he has been the subject of a number of TV documentaries.
1.Why do people have dogs as pets?
A. Dogs used to live in caves.
B. Dogs are easy to be taken care of.
C. Dogs come in all shapes and sizes.
D. The passage doesn’t tell us about it .
2.The underlined word “mastiff ” in Paragraph 2 probably means________.
A. a kind of painting B. a kind of dog
C. a place in England D. a kind of accident
3.The world’s smallest dog weighed half as much as_________ according to the passage.
A. a child’s hand B. a matchbox
C. a common book D. a car
4.What is the right order that Endal saved Parton according to the passage?
a. Moving Parton into a recovery place.
b. Running back and forth to a nearby hotel.
c. covering Parton with a blanket.
d. Pushing Parton’s phone close for him to reach.
A. abcd B. bcda C. acdb D. acbd
5.Which of the followings do you think can describe Endal best according to the passage?
A. Strange. B. Unbelievable.
C. Hardworking. D. Honest.
From the time each of my children started school, I packed their lunches. And in each lunch I packed, I left a note. The note might be a thank-you for a special moment, or a few words of encouragement for the coming test or sporting event.
When they were little, they loved their notes. And when I went back to teaching, they even put notes in my lunches. As they grew older, my elder son, Marc, told me that he no longer needed my daily notes. Telling him that he no longer needed to read them but I still needed to write them, I continued the tradition until the day he graduated.
Six years after high school graduation, Marc called and asked if he could stay at home for a couple of months. He had spent those years well, and he was very successful. He lived far away from home. With his younger sister leaving for college, I was especially looking forward to seeing Marc at home.
Since I was still making lunch every day for his younger brother, I packed one for Marc, too. Imagine my surprise when I got a call from my 24-year-old son, complaining (抱怨) about his lunch.
“Did I do something wrong? Aren’t I still your kid? Don’t you love me any more, Mom?” he asked.
I laughingly asked him what was wrong.
“My note, Mom,” he answered. “Where’s my note?”
This year my younger son will be in high school. He, too, has said that he is too old for notes. But like his elder brother and sister, he will receive those notes till the day he graduates.
1.Every time the writer packed lunches for her children, .
A. she wrote them a letter
B. she gave them a kiss
C. she gave some flowers to them
D. she wrote them a note
2. How many children may the writer have according to the passage?
A. Two. B. Three. C. Four. D. Five.
3.Why did Marc call to complain about his lunch?
A. Because he didn’t like the taste of the lunch.
B. Because the lunch wasn’t enough for him.
C. Because his mother didn’t love him any more.
D. Because he didn’t find the note in the lunch box.
4.From the last paragraph we know that .
A. the writer didn’t prepare lunch for her daughter
B. the writer will continue writing notes for her younger son
C. Marc didn’t love the note in the lunch box
D. the writer’s children won’t get money from her any more
5.What is the BEST title for the passage?
A. Love notes
B. Children’s complaint
C. My children’s story
D. Lunches for children
在初中四年的学习生活中，你一定交了不少好朋友，留下了许多美好的回忆。请以“My Best Friend Tom/Mary"为题，写一篇100词左右的短文，介绍一位你最要好的朋友，男生姓名用Tom；女生姓名用Mary统—代替。
内容要求：1．他，她的外貌特征和个性特点；
2．你们一起经历的一件你印象特别深刻的事情。
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Writing.（注意：文中不能出现考生的真实姓名、校名，否则不给分）
每年的6月22日是世界慈善日（Charity Day）。假如你是学校宣传部的成员，请你根据所给的信息用英文写一则海报，号召大家伸出援助之手，帮助贫困失学儿童。要求包含所有信息。
内容要点如下：
◆越来越多的孩子因贫穷而上不起学；
◆每个孩子都应该拥有上学的权利（right）;
◆我们应该做些力所能及的事去帮助他们。
POSTER
Dear students,
In some parts of our city, there are more and more children out of school_______________________________________________________________________________
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Thanks for your joining!
The Students’ Union
June 19 , 2014
In a classroom in any countries, the teacher teaches more than art or history or language. He or she teaches something behind--- the culture of the country.
In a country such as the United States, people with different history, culture and language join together and they pay much attention to person ideas. Teachers try to make each student special. Students do not have to remember a lot of information, instead, they work and find answers by themselves. There is often discussion in the classroom. At an early age students learn to have their own ideas. Their education encourages personal thought . The importance is placed on how to arrive at an answer and not only to get the correct answer.
In most Asian countries, people have the same language, history and culture. Perhaps for this reason, the education there pays more attention to group goals than personal ideas. Children in China and Japan often work together and help each other on homework. In the classroom, the ways of teaching are often very traditional. The teacher says, and the students listen. There is not much discussion. Instead, the students repeat rules or information that they have been taught in order to keep them in mind.
In many ways these differences come from different educational ideas. In Western countries teachers are taught to help students to learn. They make it easier for the students to learn by themselves. In some Asian countries, however, teachers often feel that their job is to pass knowledge to students.
1.Do students in the United States have to remember a lot of information?
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2.There is often discussion in the classroom in America, isn’t there?
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3.What does the education in the United States encourage?
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4.Which does the education in some Asian countries pay more attention to, group goals or personal ideas?
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5.Put the sentence “In some Asian countries, however, teachers often feel that their job is to pass knowledge to students,” into Chinese.
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