The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
1.What is the best title of the text?
A．A website aimed at children’s food
B．The cartoon guide named “Haiz”
C．An “aducation” website for children
D．A popular online video game
2.Why did the government start the website?
A．To advertise the video game for children.
B．To help children know about advertising.
C．To attract the biggest market of buyers.
D．To sell the products of its company.
3.What can players do in the website game?
A．Play video games during the trip
B．Travel to a supermarket.
C．Eat in a fast-food restaurant.
D．Choose appearance for their character.
4.Children are important for advertising because they are ______.
A．important for the society
B．the most potential buyers
C．easily influenced by ads
D．easily affected by poor products
5.According to Michelle Obama, lots of foods advertised for children are ________.
A．of low quality B．yummy C．of high nutrition D．healthy
Willa Nicoletta, Genuine relaxation
Somewhere in the world, there’s a place where stress isn’t allowed and peace and genuine relaxation are the only demands of the day．If you could go there, you would thoroughly enjoy yourself．There are not too many places in the world like this．．．but this is one of them．It’s luxurious．It’s ultra-private．
Welcome to Villa Nicoletta．
Villa Nicoletta is a 4 bedroom luxury villa and an oasis(绿洲) of rest and rejuvenation（恢复活力） in a land of unspoiled peace．Located on a 70-foot cliff overlooking the north shore of the Island of St．Thomas and the pretty waters of Caret Bay, Villa Nicoletta offers some the finest accommodations in the Caribbean for those seeking a vacation of elegance, peace and privacy．You’ll see how the sun blankets the landscape and water in shimmering brilliance by day and how the sky twinkles like billions of flawless diamonds at night．
Completed in 2000, the 3,300-square-foot Villa Nicoletta is fully equipped with state-of-the-art electronics, including: 6 High Defintion flat-screen TVs all with 120-channel satellite television and four Dell computers with 19-inch flat-screen monitors, wireless broadband Internet and printer/scanner/fax capability. There are also 6 DVD players to go with the TVs, as well as CD players, radios and video games.
When you book Villa Nicoletta, you shall book the entire villa.
Off Season: April 16 to December 14
★4 bedrooms—$5700 /week (8 people max)
Sleep sofa can add additional 2 people $ 200/night
Peak Season: December 15 to April 15
★4 bedrooms—$6300/week(8 people max)
Sleep sofa can add additional 2 people $ 200/night
1.The villa can be rented to a maximum of people at a time.
A．five B．eight C．thirteen D．ten
2.If a family with 6 people spends a two-week Christmas holiday in the villa, how much will they pay?
A．$12,600. B．$15,400. C．$11,400. D．$13,200.
3.Villa Nicoletta is most likely to be popular with tourists who .
A．like adventure
B．want to escape the noisy life of the city
C．enjoy the winter sports
D．seek excitement in the sea
4.We can infer that .
A．you have to share the villa with other tourists
B．the Island of St. Thomas is famous for the ocean theme amusement park
C．fewer tourists stay in Villa Nicoletta in autumn than in spring
D．you can go in for extreme sports in Villa Nicoletta
5.The underlined word “twinkles” here means .
A．shines with a light B．falls like snow
C．burns with a spot D．cries in surprise
Now let me tell you about the work I have been doing with the UN. My job with the UN is not paid but voluntary, and 1. I said before, I visit countries where the UN has programmes to help people. So, 2.do I help by visiting these countries? Well, 3. I visit these countries, the television and press will follow and record my visits. This will increase people’s knowledge of the work of the UN. In addition, my visits will encourage people 4. are working on the projects and draw local people’s attention 5. the situation.
I have visited many countries in Africa. Recently, I was fortunate 6. to travel to South Africa, where I met some women who have organized themselves into a group. They collect approximately 1.35 yuan per day from each member and add 7. to some money contributed by the government. With this, the women have enough money to acquire materials to make baskets. They then sell these at the market for 8. profit. With luck their group will be able to expand and maybe set up a shop. Such programmes can transform people’s lives by giving them the ability to provide for themselevs and their families.
For each blank in the following passage there are four words or phrases marked A, B, C and D. Fill in each blank with the word or phrase that best fits the context.
Blessed indeed is the man who hears many gentle voices call him father!
Lydia M. Child
When I was a little girl, my father had a time-honored tradition. Following my bedtime story, he would give me a nose 36 , and whisper the most wonderful words into my ear. “Michelle, of all the little girls in the whole wide world . . .” he would pause.
“ Yes, Daddy?”
“ How did your mommy and I get so 37 to get the best one?”
38 he had time to finish, I would say, “You got me!” And then he would continue , “The best little girl in the whole wide world, and we got you.” He would end with a bear hug and 39 kiss to my forehead.
Years passed and my father never missed a night, even when I thought he should have. After my basketball team was 40 , he came into my room.
“ Michelle, of all the basketball players in the whole wide world,” he paused.
“ Yes, Daddy?” I stared at the floor.
“ How did your mom and I get so lucky to get the best one?”
“ You didn’t.”
“ Of course we did, Michelle. We have you.”
After I 41 from college, I became engaged. My father never missed a night to call or leave a message 42 me how special I was to him. I even wondered if he would continue calling after I got 43 , but he didn’t. The daily calls I had taken for granted all my life ended the day he died from cancer, only weeks before my wedding. I deeply missed 44 the days with my father.
Standing behind the white church doors, I waited for the wedding march to begin. Before we walking down the aisle, my brother 45 inside his pocket and handed me an ivory napkin. Inscribed (题写) were the words:
Of all the precious 46 in the whole wide world, how did Mark get so lucky to marry the best one? He married you, Michelle, and he is so lucky! I am so proud of you, my little girl.
Love,
Dad
Without doubt , it was the best wedding gift I 47 , One I would never forget. My father showered me with his gifts every day of his life. How did I get so lucky?
1. A．bite B．kiss C．touch D．beat
2. A．fortunate B．unlucky C．angry D．calm
3. A．Since B．After C．When D．Before
4. A．other B．either C．another D．each
5. A．won B．lost C．gained D．defeated
6. A．entered B．graduated C．drove D．returned
7. A．criticizing B．warning C．reminding D．encouraging
8. A．excited B．depressed C．divorced D．married
9. A．washing B．sharing C．forgetting D．cutting
10. A．reached B．went C．jumped D．fell
11. A．wives B．daughters C．mothers D．kids
12. A．bought B．sold C．received D．sent
People often have this belief _______economic development is bad for the environment, but this does not have to be true.
A．what B．which C．that D．when
I don’t think Susan will be sad but I’ll go and comfort her ______ she is.
A．in case B．even though C．as if D．unless
